abbey dawn: avril lavigne to launch junior’s lifestyle brand at kohl’s
Following the success of celebrity brand marketing like Gwen Stefani’s Harajuku Lovers and tokidoki, Andew Leigh has just announced its plans to create a junior’s lifestyle brand with Avril Lavigne. The collection, Abbey Dawn, will be comprised of jewelry and clothing that copycat Avril’s tastes. In addition, shoes and accessories will be added to the line after its initial launch. We just have one little question for all these branded celebrity’s: Aren’t you all a little hypocritical? “Dressed up like your someone else…You’re not fooling anyone when you become.” How do you expect the world to not be interested, to get their own lives if you’re constantly shoving your “brand” down their throats. Today it’s easier to smell like Hillary Duff, wear Jessica Simpson’s shoes, and Mary-Kate’s clothes than it is to be unique. In fact, there’s hardly a brand on the market that doesn’t have some celebrity’s name attached to it. Well, enough of the shoedish rant. We don’t have a problem with branding. We just hate it when posers accuse posers of being posers when they’re set to bank off the posing. Aren’t we all posing? “Promise me I’m never gonna find you fake it.” Abbey Dawn will be available in July exclusively at Kohl’s.
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