The Chuck Taylor All Star Sneaker from Converse is the quintessential street kick of choice for cool guys and fly chicks…and everyone in between. This year Converse is celebrating its 100th birthday; a century of pure American originality. Converse was founded in 1908 as a rubber company making tires, boots for WWII, and even hockey pucks. In 1917, the first All Star sneaker – a performance basketball shoe – was created and the very next year Chuck Taylor brought them to the forefront of American fashion when he laced up in All Stars for basketball games and in 1930 his signature was made a permanent part of the All Star emblem . “The Chuck Taylor All Star shoe is a functional, democratic, timeless American icon of design,” says the global creative director of Converse footwear, Scott Patt. From Kurt Cobain and Snoop Dogg to The Ramones and – of course the namesake who has had his signature tagged into the label since 1930 – Chuck himself, Converse has and continues to be an icon of style for everyone.
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