anna sui teams up with fitflop
Here’s some more news from the FitFlop world. Anna Sui has teamed up with U.K. brand FitFlop to create the Shakoha boot for fall ’09. The collaboration blends the two brands’ aesthetics — Sui’s bohemian fashion with FitFlop’s patent-pending Microwobbleboard midsole technology. The result is a double-faced shearling boot, available in dusty blue, chocolate, and black, designed to give the wearer a workout while walking. FitFlop founder, Marcia Kilgore, said of the collaboration, “Anna is a genius, who, with her boundary-free design, has reinvented fashion, and we, with our biomechanical take on how your shoes should reenergize your body, are reinventing footwear.” The boots will be available starting TODAY, exclusively from Net-a-porter.com. If a year ago, you’d asked us if we were predicting a comfort technology movement, we’d have laughed. We guess even shoedish gets it wrong sometimes, though we just add this for good measure; Crocs. Anyone?
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